Demographics

Photo by Emily Minton-Redfield

Photo by Martin Crabb

Photo by Linda Hanselman

Reader Profile:

Women    83%
Men    17%
Married    80%
College Graduate    95%

INCOME/NET WORTH
Average Household Income    $335,416
Average Net Worth    $1,773,940
53% of CH&L readers have an average net worth of $1 million or more

HOME OWNERSHIP
Average Home Value    $774,766
50% of CH&L readers have an average home value of $500,000 or more

PROFESSIONAL STATUS
Member of Board of Directors/Trustees    27%
Owner/Partner in Business    47%

READER RESPONSE
In the past 12 months:
48% saved an advertisement/article for future reference
40% visited an advertiser’s website
75% of CH&L readers took action as a result of seeing ads and content
 

Source: AdQ Jun.Jul.07 Verbatim Report

READER LOYALTY
100% have read 3 out of the past 4 issues
On average, CH&L readers spend 48 minutes with each issue and
keep each issue an average of 7 months
CH&L readers share each issue an average of 2.7 times

PURCHASE INTENT
93% of CH&L readers have purchase intent for your products and services.
Take a look at what they plan to purchase in the next 12-24 months:

Home Products
Appliances    37%
Art/Antiques    36%
Basements    13%
Cabinetry    24%
Closets/Storage    23%
Deck/Patio/Sunrooms    24%
Fireplaces    9%
Flooring/Carpet/Rugs    42%
Furniture    54%
Garages    11%
Hard Surfaces    32%
Home Electronics    36%
Kitchen/Bath    31%
Lighting    34%
Roofing    19%
Wallcoverings    17%
Windows & Doors    30%

HOME SERVICES
Architectural Services    16%
Financial Services    21%
Catering/Specialty Food    38%
Home Builders    9%
Home Improvements    38%
Interior Design Services    19%
Landscaping    54%

LIFESTYLE
Automotive/Boats    19%
Clothing    72%
Beauty/Health/Medical    46%
Dining Out    73%
Events     57%
Hotels/Resorts    53%
Jewelry     30%
Spa/Hair/Nails/Plastic Surgery    59%
Travel    64%

From the Publisher 2008 Editorial Calendar Demographics Distribution Online

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